Notary Public Underwriters Blog
Perception is Reality: Regularly Evaluate Your Notary Business' Identity
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- Published: December 18, 2014
So, you’ve become a commissioned notary public and taken all the steps needed to let the world know you’re available to perform notarial acts.
Have you strategized about the work it will take to maintain the business identity you want to project, and to ensure that your printed and online information is regularly updated?
Key signs that you may have some work to do include of course the traffic on your website or social media page. No one makes repeated visits to view stale content. Perhaps even more revealing is whether you are receiving regular reviews for your notarial services.
To help you maintain a fresh and thoughtfully managed web or social media identity, consider these strategies:
- Reviews. If you’re only receiving reviews occasionally, focus on showcasing the most recent ones in places where you can control the display, such as your website. While platforms like Google or Facebook don’t allow you to hide review dates, on your own site, you can curate a selection of positive reviews that present a more cohesive collection. This is especially helpful if you don’t get reviews frequently.
Also, let your customers know your gratitude for even brief reviews of your services that they could provide. Share with them that you love your work and are eager to give thoughtful and courteous notarial service to more clients just like them. - Research. The simplest, yet perhaps most effective, market research you can perform is to ask a satisfied customer, “How did you find me?” If, for example, you learn that most of your business is produced through a notary locator database or social media, you’ll know to focus more time, attention, and resources on these productive methods of advertising.
- Sharing. Social media’s power to create instant, memorable shared experiences is undeniable. Focus on the positive: “Booked solid today (yay!) and had a great day helping others with their notary needs—can’t wait to do it all again tomorrow!” Posting about your positive experiences helps maintain engagement with your audience.
Finally, remember the golden rule: deliver a great customer experience every time you notarize. Word-of-mouth strongly influences the public’s choices when seeking professional services like notarial acts. Give every customer every reason to sing your praises, and your business identity and image will nearly manage themselves.